Mama Magdalena, a Successful Bread Entrepreneur in Papua with 100 Thousand Capital a wooden cottage measuring two by two meters on Jalan Bosnik BTN Atas Kamkey, Jayapura, Papua, which is adjacent to the Marthen Luther Church, Magdalena, a 41-year-old woman, sells village bread and various cakes every day. He opens her stall from 6 am to 9 pm.

Mama Magdalena has started the business of “Pondok Roti and Glory Cake” since 2013. The idea for her business started from just adding income. However, then Mama Magdalena decided to pursue it more since she saw a very profitable and attractive bakery business opportunity in Jayapura, Papua.

He has no business background or experience. Initially, he only made bread in a limited amount of about 2 kg and only left it at the stall near his house in Jayapura, Papua for increasing his income.

In 2016 he decided to turn his business into a patent business. With the capital from selling the house, she and her husband went to Surabaya to buy equipment for the bakery business, as well as taking a course in making of cake.

After returning from Surabaya, Mama Magdalena decided to make a large amount of bread by increasing the flour to 5 kg.

In 2018 because of she was overwhelmed by receiving a large number of cake orders and felt that his income from selling cakes was promising, and he wanted to focus on his business, she resigned as a counseling teacher at a Senior High School of YPPK Teruna Bakti Waena, Jayapura, Papua.

Now, Mama Magdalena’s business is growing with 8 workers. She makes several types of cakes to make her business more attractive for her customers. The cakes she makes are donuts, the unyil bread stuffed with nuts and chocolate, panadas, and risoles. The price starts from IDR 2 thousand for cakes and bread IDR 10 thousand to IDR 15 thousand.

Seeing her current business, it is certainly unbelievable that she used to start his business with only Rp. 100,000 for the capital. Then after seeing a good opportunity he looked for a loan of Rp. 500 thousand to try in purchasing one sack of flour. Now, the business capital is Rp. 1.8 million for one production by spending 75 kg of flour.

The income per day is IDR 3 million to IDR 4 million. Deducting the capital and wages of employees, the daily income ranges from Rp. 500 thousand to Rp. 1 million. So for a month Mama Magdalena earns a net profit of Rp. 30 million.

At the beginning of the Covid-19 pandemic, the situation was quite threatening for the “Pondok Roti and Glory Cake” business. As a result, Mama Magdalena had to rest her employees for a week. He then with his sister-in-law tried for a week to operate by opening only in the morning.

Mama Magdalena only sells her products at her cottage from 6 am to 11 pm. Then continued at 2 pm to 9 pm. Besides, she also received orders over the phone.   She does not sell through social media because of limited manpower.

At present, even though the effort has been quite successful, Mama Magdalena hopes that the Papua Provincial Government or the Jayapura City Government, especially the Industry and Trade Agency and SMEs will involve her in training so that it is more advanced. 

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