Gernas Bangga Buatan Indonesia, Government Pursues MSMEs in Papua Go Digital

goodmorningpapua.com – The government continually makes the Gerakan Nasional (Gernas) Bangga Buatan Indonesia accelerate the digitization of MSMEs. One of the things being pursued by going digital this time is MSMEs from Papua. Global competition is currently increasingly rampant, Micro, Small and Medium Enterprises (MSMEs) are also encouraged to take advantage of digital technology to expand the market.

Currently, Indonesian MSMEs also need to develop a new mindset in the use of information technology by making their business digital as well as global. Based on data from the Indonesian E-Commerce Association (idEA) until May 2022, the total number of MSME/IKM/Artisan units that have been onboarding has reached 19.1 million and is getting closer to the target of 30 million digital MSMEs by 2023. One of the potential MSMEs and superior products in Indonesia is Papua Province.

“In addition to abundant natural resources, Papua is also rich in culture with distinctive local superior products. MSMEs in Papua Province can be more advanced by utilizing various digital technology facilities that have been built by the government,” said the Director of Information and Communication for the Economy and Maritime Affairs of the Ministry of Communications and Informatics, Septriana Tangkary, quoted on Saturday (16/7/2022).

The Ministry of Home Affairs, in this case, also supports the Gernas Bangga Buatan Indonesia through the government’s commitment to using local products as stated in Presidential Decree no. 12/2021 concerning Amendments to Presidential Regulation No.16/2018 concerning Government Procurement of Goods/Services.

A Director of Synchronization of Regional Government Affairs 3, Ministry of Home Affairs R. Budiono Subambang said the Ministry of Home Affairs and LKPP had issued a Circular Letter from the Minister of Home Affairs and the Head of LKPP encouraging local governments to require the use of domestic products, to allocate at least 40 percent of the budget for goods and services. buy cooperative and MSME products. “This market can be penetrated by conducting Gernas Bangga Buatan Indonesia. With the existence of this BBI, it has encouraged positive affirmative action for spending on domestic products,” said Budiono.

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