Due to Digital, Product of the Processed Red Fruit by Papuan Mamas Enters the National Market

goodmorningpapua.com – The Covid-19 pandemic is a global disaster but on the other hand it is an opportunity for efforts to accelerate digitalization, especially for Micro, Small and Medium Enterprises (MSMEs).

For the record, the government targets 30 million MSMEs to enter the digital platform by 2024. Referring to data from the Ministry of Cooperatives and SMEs, during the Covid-19 pandemic the number of MSMEs entering the digital ecosystem doubled to reach 15.9 million MSMEs as of early October 2021 from the previous about 7 million MSMEs.

This is recognized by Novita Tuhisila, one of the MSME actors in processed red fruit (Pandanus Conoideus) in Papua who managed to penetrate the national market thanks to marketing strategies through social media and marketplaces.

The product made by mothers [mamak-mamak] from the Bird’s Head province was also selling well during the pandemic since the endemic fruit in Papua and West Papua was considered to be able to increase body resistance.

“Initially we sold processed products from Papua as an effort to empower Papuan mamak so that they can increase their income,” said Novita at the Papua Techfest event, quoted on Saturday (10/30/2021).

When many big entrepreneurs was failed during the pandemic, MSMEs with their excellence product, processed red fruit, reaped huge profits. According to Novita, one of the keys is to use marketing through digital media. “I mostly use social media and marketplaces to easily market my products outside of Papua,” she said.

Novita is one of the participants of the Technical Guidance (Bimtek) for Digital Technology Adoption to Expand the Market held by the Directorate General of Aptika, Ministry of Communication and Information (Kemkominfo) in Jayapura, Papua, in commemoration of Youth Pledge Day.

The Bimtek participants consist of MSMEs and students who are interested in the world of entrepreneurship. The participants, dominated by young people, signaled the advancement of youth entrepreneurship in Papua. Through this event, it is hoped that the participants can optimize the use of digital technology to market MSME products more broadly.

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